One way to keep current is to regularly investigate the Discover feed, represented by a magnifying glass in the app. “While other social platforms require adaptability in order to share the latest information from your company, TikTok also requires you to stay up to date on the latest memes and trends so you can incorporate them into your content,” McNitt notes. They’re not trying to appeal to everyone, but people who spend time in the gym get their inside jokes and rally around the motivational videos they Research trends This is a great forum to attract new followers, but creating relevant and compelling content is the first step.īrand example: Gymshark, a workout wear brand, uses their casual and relatable brand voice on TikTok to post content that empowers their core audience-fitness buffs.
But for brands, getting there requires a deep understanding of what people are looking for from the app. “Understanding your target audience and using that information to create content that you think will work is still a good place to start.”īeing featured on the For You Page is a badge of honor among TikTokers. “A critical lesson I’ve learned from running TikTok campaigns is to try everything,” says McNitt. You might also consider scoping out your peers or competitors to get a look at what they are doing and what seems to be resonating with their audiences. Consider using analytics from your other social profiles (Facebook, Instagram, Twitter, etc.) to make sure you have a grasp on who makes up your audience and what they are looking for. If you’re new to the network though, you may not have enough data to really draw conclusions. Your TikTok analytics page can give you demographic details about your viewers. The following tips will help you get your campaign started on the right foot. The first step in any marketing campaign, regardless of channel, is to develop a strategy and plan based on research. Phase 1: Plan your TikTok marketing campaign
With the right approach and some targeted guidance, you’ll sail through each of these phases effortlessly. Whether your TikTok campaign is organic or paid, there are three primary phases you’ll go through as you execute it-planning, building and launching.
9 SPRING CLEANING HACKS FROM TIKTOK HOW TO
How to plan, build and launch memorable TikTok marketing campaigns More than half of TikTok users feel closer to brands they see on the app.Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes.38% of US consumers plan on using TikTok in 2022, more than double the 17% who planned on it in 2020.The vast majority (90%) of TikTok users open the app daily.74% of users say the app inspired them to discover more about a product or brand.67% of TikTok users said the app inspired them to shop.18% of internet users between the ages of 16 and 64 are on TikTok.TikTok boasted 1.2 billion users at the end of 2021, and is projected to reach 1.5 billion by the end of 2022.TikTok generated around $4.6 billion in revenue in 2021.The following list of statistics highlights some of the many implications of TikTok’s meteoric rise in popularity and why brands are increasingly jumping on the proverbial bandwagon.
Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. Why TikTok marketing campaigns are so valuable We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy-Meara McNitt, Social Media Director at Online Optimism, one of Sprout’s agency 100% used harry styles lyrics in captions #socialmediamanager #worktoks This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. That’s the average amount of time TikTok users spend on the app each month. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration.
0 kommentar(er)
